Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes New Bonus Chapter by Seth Godin, Seth Godin

Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes New Bonus Chapter

Seth Godin, Seth Godin

224 pages • first pub 2003 (editions)

nonfiction business informative lighthearted slow-paced
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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they conti...

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