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138 pages • missing pub info (editions)
ISBN/UID: 9780739133255
Format: Hardcover
Language: English
Publisher: Lexington Books
Publication date: 16 January 2010
Description
In America in JeruSALEm, the authors examine the effects of globalization and Americanization on the national identity of small nations. Using Israel as a case study, First and Avraham analyzed the changes in Israeli advertising over the past two ...
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138 pages • missing pub info (editions)
ISBN/UID: 9780739133255
Format: Hardcover
Language: English
Publisher: Lexington Books
Publication date: 16 January 2010
Description
In America in JeruSALEm, the authors examine the effects of globalization and Americanization on the national identity of small nations. Using Israel as a case study, First and Avraham analyzed the changes in Israeli advertising over the past two ...