America in JeruSALEm: Globalization, National Identity, and Israeli Advertising by Eli Avraham, Anat First

America in JeruSALEm: Globalization, National Identity, and Israeli Advertising

Eli Avraham, Anat First

138 pages missing pub info (editions)

nonfiction business politics sociology medium-paced
Powered by AI (Beta)
Loading...

Description

In America in JeruSALEm, the authors examine the effects of globalization and Americanization on the national identity of small nations. Using Israel as a case study, First and Avraham analyzed the changes in Israeli advertising over the past two ...

Read more

Community Reviews

Loading...

Content Warnings

Loading...