Public Relations Techniques That Work by Jim Dunn

Public Relations Techniques That Work

Business Action Pocketbooks

Jim Dunn

152 pages missing pub info (editions)

nonfiction business economics medium-paced
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Description

This pocketbook offers advice on effective public relations. From the role of the PR officer to fees and costs and the effective use of PR in radio and television, the text details the rules and steps to be taken in order to develop successful med...

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