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195 pages • first pub 2012 (editions)
ISBN/UID: 9781101559550
Format: Digital
Language: English
Publisher: Portfolio
Publication date: Not specified
Description
It's not that we're dumb. We're wired to avoid pain and pursue pleasure and security. It feels right to sell when everyone around us is scared and buy when everyone feels great. It may feel right-but it's not rational. -From The Behavior Gap Why...
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195 pages • first pub 2012 (editions)
ISBN/UID: 9781101559550
Format: Digital
Language: English
Publisher: Portfolio
Publication date: Not specified
Description
It's not that we're dumb. We're wired to avoid pain and pursue pleasure and security. It feels right to sell when everyone around us is scared and buy when everyone feels great. It may feel right-but it's not rational. -From The Behavior Gap Why...
Community Reviews
Content Warnings