Switch: How to Change Things When Change Is Hard by Chip Heath, Dan Heath

Switch: How to Change Things When Change Is Hard

Chip Heath, Dan Heath

259 pages • first pub 2010 (editions) user-added

nonfiction business psychology self help informative inspiring medium-paced
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Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to St...

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