On Target: The Book on Marketing Plans: How to Develop and Implement a Successful Marketing Plan by Doug Wilson, Tim Berry

On Target: The Book on Marketing Plans: How to Develop and Implement a Successful Marketing Plan

Doug Wilson, Tim Berry

356 pages first pub 2000 (editions)

nonfiction business informative lighthearted medium-paced
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Practical resources to write a marketing plan are difficult to find. On Target: The Book on Marketing Plans offers an excellent solution. On Target takes you through the process of writing an effective marketing plan from the initial concept to fu...

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