Selling It: The Incredible Shrinking Package and Other Marvels of Modern Marketing by Consumer Reports Editors, Leslie Ware

Selling It: The Incredible Shrinking Package and Other Marvels of Modern Marketing

Consumer Reports Editors, Leslie Ware

196 pages • first pub 2002 (editions)

informative reflective medium-paced
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Just how much would you pay for those "10 free minutes" of long distance? Will "slimming insoles" do more than cushion your tired feet? Are you really the "guaranteed winner" of a $10 million sweepstakes? For more than twenty years, the "Selling I...

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