Copy Logic! The New Science of Producing Breakthrough Copy by Michael Masterson, Michael Masterson
Copy Logic! The New Science of Producing Breakthrough Copy
—
Michael Masterson, Michael Masterson
Add cover

Copy Logic! The New Science of Producing Breakthrough Copy

Michael Masterson, Michael Masterson

missing page info Add in missing page information • first pub 2009 (editions)

informative reflective slow-paced
Powered by AI (Beta)
Loading...

Description

Back in the "old days" of direct marketing, producing copy was a long, painstaking ordeal. What's more, training a copywriter to write good copy was just as slow... often taking two to four years and generating lots of hurt feelings.Copy Logic! Th...

Read more

Community Reviews

Loading...

Content Warnings

Loading...