Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing by Avi Santo

Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing

Texas Film and Media Studies

Avi Santo

331 pages missing pub info (editions)

nonfiction art history informative medium-paced
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Description

Originating as a radio series in 1933, the Lone Ranger is a cross-media star who has appeared in comic strips, comic books, adult and juvenile novels, feature films and serials, clothing, games, toys, home furnishings, and many other consumer prod...

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