Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance by Bernard Marr

Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance

Bernard Marr

256 pages • first pub 2015 (editions)

nonfiction business economics informative fast-paced
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Convert the promise of big data into real world resultsThere is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy me...

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