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Michael Thomas, John Stapleton
332 pages • missing pub info (editions)
ISBN/UID: 9780566077845
Format: Not specified
Language: English
Publisher: Gower Publishing Company
Publication date: 01 November 1997
Description
Marketing today is more a management style than a group of activities under a department head, and is central to the success of a company as a whole, according to the authors. Aspects of planning are covered, from analyzing market share and decidi...
Community Reviews
Content Warnings
—
Michael Thomas, John Stapleton
332 pages • missing pub info (editions)
ISBN/UID: 9780566077845
Format: Not specified
Language: English
Publisher: Gower Publishing Company
Publication date: 01 November 1997
Description
Marketing today is more a management style than a group of activities under a department head, and is central to the success of a company as a whole, according to the authors. Aspects of planning are covered, from analyzing market share and decidi...
Community Reviews
Content Warnings