Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising by Daniel Rowles

Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

Daniel Rowles

266 pages missing pub info (editions)

nonfiction business economics technology
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Mobile Marketing starts with an in-depth review of the mobile environment, the technology itself – both hardware and software – and goes further to emphasize the importance of understanding the user journey rather than specific devices. Rowles off...

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