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266 pages • missing pub info (editions)
ISBN/UID: 9780749469382
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 28 November 2013
Description
Mobile Marketing starts with an in-depth review of the mobile environment, the technology itself – both hardware and software – and goes further to emphasize the importance of understanding the user journey rather than specific devices. Rowles off...
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266 pages • missing pub info (editions)
ISBN/UID: 9780749469382
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 28 November 2013
Description
Mobile Marketing starts with an in-depth review of the mobile environment, the technology itself – both hardware and software – and goes further to emphasize the importance of understanding the user journey rather than specific devices. Rowles off...