Designing Corporate Identity: Graphic Design as a Business Strategy by Pat Matson Knapp

Designing Corporate Identity: Graphic Design as a Business Strategy

Pat Matson Knapp

160 pages first pub 2001 (editions)

informative medium-paced
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Description

Corporate design projects are some of the most lucrative and highly sought after graphic design work available. This book explores the important role graphic design plays as part of a strategy for big business success and offers designers business...

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