World as Laboratory: Experiments with Mice, Mazes, and Men by Rebecca Lemov

World as Laboratory: Experiments with Mice, Mazes, and Men

Rebecca Lemov

304 pages first pub 2005 (editions)

nonfiction history psychology science challenging informative medium-paced
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Deeply researched, World as Laboratory tells a secret history that's not really a secret. The fruits of human engineering are all around us: advertising, polls, focus groups, the ubiquitous habit of "spin" practiced by marketers and politicians. W...

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