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McGraw-Hill
1000 pages • missing pub info (editions)
ISBN/UID: 9780021401109
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: 05 May 2015
Description
Marketing Essentials provides an introduction to the theory and practice of marketing and explains the core functions of marketing. The program is correlated to the latest national marketing standards, incorporates academic content and research-ba...
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McGraw-Hill
1000 pages • missing pub info (editions)
ISBN/UID: 9780021401109
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: 05 May 2015
Description
Marketing Essentials provides an introduction to the theory and practice of marketing and explains the core functions of marketing. The program is correlated to the latest national marketing standards, incorporates academic content and research-ba...