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Paul Fifield
308 pages • first pub 1998 (editions)
ISBN/UID: 0750632844
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Marketing Strategy strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought clearly into focus i...
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—
Paul Fifield
308 pages • first pub 1998 (editions)
ISBN/UID: 0750632844
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Marketing Strategy strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought clearly into focus i...