Internet Marketing: Integrating Online and Offline Strategies by Debra Zahay, Mary Lou Roberts

Internet Marketing: Integrating Online and Offline Strategies

Debra Zahay, Mary Lou Roberts

512 pages missing pub info (editions)

nonfiction business economics education informative medium-paced
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Description

INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to st...

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