Scan barcode
336 pages • first pub 2002 (editions)
ISBN/UID: 9780658020995
Format: Paperback
Language: English
Publisher: McGraw-Hill Education
Publication date: 20 February 2003
Description
The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from...
Community Reviews
Content Warnings
336 pages • first pub 2002 (editions)
ISBN/UID: 9780658020995
Format: Paperback
Language: English
Publisher: McGraw-Hill Education
Publication date: 20 February 2003
Description
The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from...
Community Reviews
Content Warnings