Winning with Data: Crm and Analytics for the Business of Sports by Fiona Green

Winning with Data: Crm and Analytics for the Business of Sports

Fiona Green

206 pages missing pub info (editions)

nonfiction business economics sports
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For many years, sports rights owners have had an 'if you build it, they will come' attitude, suggesting they take their fans for granted. Combined with advances in broadcasting quality, digital marketing, and social media, this has resulted in dim...

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