The New Direct Marketing: How to Implement a Profit-driven Database Marketing Strategy by Rajeev Batra, David Shepard Associates
The New Direct Marketing: How to Implement a Profit-driven Database Marketing Strategy
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Rajeev Batra, David Shepard Associates
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The New Direct Marketing: How to Implement a Profit-driven Database Marketing Strategy

Rajeev Batra, David Shepard Associates

missing page info Add in missing page information • first pub 1999 (editions)

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Deploy marketing dollars more efficientlyIn today's take-no-prisoners direct marketing battleground, the only way to win is to recognize and exploit all of DMÆs interconnecting components. Using cutting-edge research and examples drawn from today'...

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