The Psychology of Advertising by Bob M. Fennis, Wolfgang Stroebe

The Psychology of Advertising

Bob M. Fennis, Wolfgang Stroebe

438 pages first pub 2010 (editions)

nonfiction psychology informative fast-paced
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Description

Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable re...

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