The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign by Dan S. Kennedy, Craig Simpson

The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign

Dan S. Kennedy, Craig Simpson

260 pages • first pub 2014 (editions)

informative medium-paced
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Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now)Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketi...

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