Branded by Alissa Quart

Branded

Alissa Quart

308 pages first pub 2003 (editions)

nonfiction business psychology challenging informative medium-paced
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Description

Corporations Spend Billions Of Dollars Annually To Woo Teen And Pre-Teen Consumers. Over The Last 5-10 Years, The Research Of These Groups And Their Behaviour Has Become Very Focused On Exactly How Best To Part Them (Or Their Parents) With Their M...

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