Brand Royalty: How the World's Top 100 Brands Thrive and Survive by Matt Haig, Matt Haig

Brand Royalty: How the World's Top 100 Brands Thrive and Survive

Matt Haig, Matt Haig

288 pages missing pub info (editions)

nonfiction business informative inspiring medium-paced
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A simple equation, but as no two brands are the shame, identifying what those winning qualities are is not easy. And given that the whole point of branding is to create a distinct identity, it s absurd to look for a single magic formula. Matt Haig...

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