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232 pages • first pub 2008 (editions)
ISBN/UID: 9781932226560
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
"If women don't consider themselves Soccer Moms, what does that say about the effectiveness (or ineffectiveness) of billions of dollars of advertising aimed at this group? It's time for a wake-up call about who today's female consumer really is, h...
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Content Warnings
232 pages • first pub 2008 (editions)
ISBN/UID: 9781932226560
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
"If women don't consider themselves Soccer Moms, what does that say about the effectiveness (or ineffectiveness) of billions of dollars of advertising aimed at this group? It's time for a wake-up call about who today's female consumer really is, h...
Community Reviews
Content Warnings