The Creative Curve: How the Intersection of the Familiar and the Unknown Leads to Breakout Success by Allen Gannett

The Creative Curve: How the Intersection of the Familiar and the Unknown Leads to Breakout Success

Allen Gannett

7 hours, 10 minutes • first pub 2018 (editions)

nonfiction business psychology self help informative medium-paced
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Description

Marketing guru Allen Gannett overturns the mythology around creative genius, and reveals the real secret behind breakthrough commercial success--achieving the right balance between the unique and the familiar.We have been lied to about the source ...

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