Persuasive Copywriting: Using Psychology to Influence, Engage and Sell by Andy Maslen

Persuasive Copywriting: Using Psychology to Influence, Engage and Sell

Andy Maslen

256 pages • first pub 2015 (editions)

nonfiction business informative slow-paced
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Description

Using psychology, emotion, and a pinch of neuroscience, Andy Maslen, an experienced copywriter and marketer, presents 25 psychological techniques, 110 words and phrases that trigger emotions, over 10 real-world case studies, and 75 practical exerc...

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