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456 pages • missing pub info (editions)
ISBN/UID: 9780750652940
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 23 September 2004
Description
Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The au...
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456 pages • missing pub info (editions)
ISBN/UID: 9780750652940
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 23 September 2004
Description
Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The au...
Community Reviews
Content Warnings