Football Supporters and the Commercialisation of Football: Comparative Responses Across Europe by David Kennedy, Peter Kennedy
Football Supporters and the Commercialisation of Football: Comparative Responses Across Europe

David Kennedy, Peter Kennedy

Football Supporters and the Commercialisation of Football: Comparative Responses Across Europe

David Kennedy, Peter Kennedy

missing page info Add in missing page information first pub 2012 (editions)

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As football clubs have become luxury investments, their decisions increasingly mirror those of any other business organisation. Football supporters have been encouraged to express their club loyalty by 'thinking business' - acting as consumers and...

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