How to Advertise, Third Edition by Roman Kenneth, Kenneth Roman, Jane Maas

How to Advertise, Third Edition

Roman Kenneth, Kenneth Roman, Jane Maas

288 pages • missing pub info (editions)

nonfiction business economics informative lighthearted medium-paced
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The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the digital world, plus more than 200 fresh advertising examples and case histories.A comprehe...

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