Digital Gaming and the Advertising Landscape by Teresa de la Hera
Digital Gaming and the Advertising Landscape

Teresa de la Hera

Digital Gaming and the Advertising Landscape

Teresa de la Hera

208 pages missing pub info (editions)

medium-paced
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Description

Digital Gaming and the Advertising Landscape explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It ...

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