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Teresa de la Hera
208 pages • missing pub info (editions)
ISBN/UID: 9789462987159
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Digital Gaming and the Advertising Landscape explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It ...
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—
Teresa de la Hera
208 pages • missing pub info (editions)
ISBN/UID: 9789462987159
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Digital Gaming and the Advertising Landscape explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It ...