Traction: A Startup Guide to Getting Customers by Justin Mares, Gabriel Weinberg

Traction: A Startup Guide to Getting Customers

Justin Mares, Gabriel Weinberg

288 pages first pub 2014 (editions)

nonfiction business informative lighthearted medium-paced
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Most startups end in failure.Almost every failed startup has a product. What failed startups don't have are enough customers.Founders and employees fail to spend time thinking about (and working on) traction in the same way they work on building a...

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