The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers by M. Fisher, M. Abbott, Kalle Lyytinen

The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers

M. Fisher, M. Abbott, Kalle Lyytinen

192 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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The Power of Customer Misbehavior explores the importance of customer driven innovation for top line and bottom line growth. It shows how companies should not only learn to identify how their products are being misused, but also how to use this kn...

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