Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets by Constantinos C. Markides

Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets

Constantinos C. Markides

200 pages first pub 2004 (editions)

nonfiction business informative medium-paced
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Discover why being a "fast second" is often more financially rewarding than being at the cutting edge. If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constan...

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