Theory of the Gimmick: Aesthetic Judgment and Capitalist Form by Sianne Ngai

Theory of the Gimmick: Aesthetic Judgment and Capitalist Form

Sianne Ngai

401 pages first pub 2020 (editions)

nonfiction philosophy challenging reflective medium-paced
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A provocative theory of the gimmick as an aesthetic category steeped in the anxieties of capitalism.Repulsive and yet strangely attractive, the gimmick is a form that can be found virtually everywhere in capitalism. It comes in many guises: a musi...

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