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256 pages • missing pub info (editions)
ISBN/UID: 9781479898015
Format: Hardcover
Language: English
Publisher: New York University Press
Publication date: 24 July 2015
Description
When sports ministry first emerged in the 1950s and 1960s, its founders imagined male celebrity athletes as powerful salespeople who could deliver a message of Christian strength: "If athletes can endorse shaving cream, razor blades, and cigarette...
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256 pages • missing pub info (editions)
ISBN/UID: 9781479898015
Format: Hardcover
Language: English
Publisher: New York University Press
Publication date: 24 July 2015
Description
When sports ministry first emerged in the 1950s and 1960s, its founders imagined male celebrity athletes as powerful salespeople who could deliver a message of Christian strength: "If athletes can endorse shaving cream, razor blades, and cigarette...