By Frederick L. Allen Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Pr Paperback by Frederick Allen, Frederick Allen

By Frederick L. Allen Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Pr Paperback

Frederick Allen, Frederick Allen

missing page info Add in missing page information • first pub 1994 (editions)

informative slow-paced
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"A clear, convincing, anecdotal, often fascinating portrayal not just of Coca-Cola's corporate brilliance, but of how it inveighed its way into the center of American, and world, consciousness."—The Financial TimesAuthor Biography: Frederick Lewis...

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