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288 pages • first pub 2009 (editions)
ISBN/UID: 9781554682614
Format: Paperback
Language: English
Publisher: HarperCollins Publishers
Publication date: 25 August 2009
Description
The anonymity of a phone line is the secret to success for Darrell Bricker and John Wright of Ipsos Reid, the largest market research company in Canada. Ipsos’ accuracy in gathering people’s thoughts and predicting trends makes the company the go-...
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288 pages • first pub 2009 (editions)
ISBN/UID: 9781554682614
Format: Paperback
Language: English
Publisher: HarperCollins Publishers
Publication date: 25 August 2009
Description
The anonymity of a phone line is the secret to success for Darrell Bricker and John Wright of Ipsos Reid, the largest market research company in Canada. Ipsos’ accuracy in gathering people’s thoughts and predicting trends makes the company the go-...