Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences by Drew Davidson

Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences

Drew Davidson

294 pages first pub 2010 (editions)

informative medium-paced
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Description

This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media devel...

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