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208 pages • first pub 2006 (editions)
ISBN/UID: 9780731404551
Format: Paperback
Language: English
Publisher: John Wiley & Sons
Publication date: 03 July 2006
Description
In this powerful new blueprint for the future of customer-centric businesses, Australia's foremost creative brand thinker, Simon Hammond, uses popular culture observations, consumer behaviour insights and twenty years' practical experience working...
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208 pages • first pub 2006 (editions)
ISBN/UID: 9780731404551
Format: Paperback
Language: English
Publisher: John Wiley & Sons
Publication date: 03 July 2006
Description
In this powerful new blueprint for the future of customer-centric businesses, Australia's foremost creative brand thinker, Simon Hammond, uses popular culture observations, consumer behaviour insights and twenty years' practical experience working...