The Roadside MBA: Real-world Lessons for Entrepreneurs, Start-ups and Small Businesses by Scott Schaefer, Scott Schaefer
The Roadside MBA: Real-world Lessons for Entrepreneurs, Start-ups and Small Businesses
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Scott Schaefer, Scott Schaefer
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The Roadside MBA: Real-world Lessons for Entrepreneurs, Start-ups and Small Businesses

Scott Schaefer, Scott Schaefer

missing page info Add in missing page information • first pub 2014 (editions)

informative medium-paced
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Three top mba proffessor - one big road trip full of powerful insights about product differentiation, pricing, brand management and tactics for battling the 'big boys', the roadside mba takes the blue-chip knowledge and tactics of wall street, and...

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