The Official CIM Coursebook: Marketing in Practice by Tony Curtis

The Official CIM Coursebook: Marketing in Practice

Chartered Institute of Marketing (Paperback)

Tony Curtis

380 pages missing pub info (editions)

nonfiction business economics medium-paced
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Description

Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.

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