22 Immutable Laws of Marketing by Al Ries, Al Ries, Jack Trout

22 Immutable Laws of Marketing

Al Ries, Al Ries, Jack Trout

missing page info Add in missing page information first pub 1993 (editions)

informative medium-paced
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Description

As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity.

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