Excel for Marketing Managers by Ivana Taylor, Bill Jelen

Excel for Marketing Managers

Ivana Taylor, Bill Jelen

150 pages first pub 2006 (editions)

informative lighthearted medium-paced
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Description

The most powerful Microsoft Excel features that can be used to sort through data to produce meaningful marketing analyses are outlined in this manual. Marketing managers will learn the math functions to produce budgets and forecasts, and how to us...

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