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312 pages • first pub 1998 (editions)
ISBN/UID: 9780747541097
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
The objective of advertising is to change the behaviour of the consumer so they purchase more of the product. That, at any rate, is the theory. But Jimmy Lyle may have taken things a bit too far with his controversial strategy for the UK launch of...
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Content Warnings
312 pages • first pub 1998 (editions)
ISBN/UID: 9780747541097
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
The objective of advertising is to change the behaviour of the consumer so they purchase more of the product. That, at any rate, is the theory. But Jimmy Lyle may have taken things a bit too far with his controversial strategy for the UK launch of...
Community Reviews
Content Warnings