Creativity for Innovation Management: Tools and Techniques for Creative Thinking in Practice by Ina Goller, John Bessant
Creativity for Innovation Management: Tools and Techniques for Creative Thinking in Practice

Ina Goller, John Bessant

Creativity for Innovation Management: Tools and Techniques for Creative Thinking in Practice

Ina Goller, John Bessant

272 pages missing pub info (editions)

nonfiction business self help informative slow-paced
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Description

Creativity for Innovation Management is a rigorous yet applied guide, which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book combines t...

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