Roi in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing by Jack Phillips, Frank Q. Fu, Patricia Pulliam Phillips

Roi in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing

Jack Phillips, Frank Q. Fu, Patricia Pulliam Phillips

352 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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