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224 pages • missing pub info (editions)
ISBN/UID: 9780899305479
Format: Hardcover
Language: English
Publisher: Praeger
Publication date: 10 December 1991
Description
Many firms enter new markets each year in search of growth, but only a handful succeed. A major reason for failure is underestimation of market entry barriers and competitors' reactions to market entry. Thus the objective of this book is to help m...
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Content Warnings
224 pages • missing pub info (editions)
ISBN/UID: 9780899305479
Format: Hardcover
Language: English
Publisher: Praeger
Publication date: 10 December 1991
Description
Many firms enter new markets each year in search of growth, but only a handful succeed. A major reason for failure is underestimation of market entry barriers and competitors' reactions to market entry. Thus the objective of this book is to help m...
Community Reviews
Content Warnings