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272 pages • first pub 2006 (editions)
ISBN/UID: 9780743288828
Format: Digital
Language: English
Publisher: Free Press
Publication date: 06 February 2006
Description
In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the...
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272 pages • first pub 2006 (editions)
ISBN/UID: 9780743288828
Format: Digital
Language: English
Publisher: Free Press
Publication date: 06 February 2006
Description
In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the...