The Power of Corporate Communication: Crafting the Voice and Image of Your Business by Janis Forman, Paul A. Argenti

The Power of Corporate Communication: Crafting the Voice and Image of Your Business

Janis Forman, Paul A. Argenti

256 pages missing pub info (editions)

nonfiction business economics history informative slow-paced
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Description

Strategies for clear communication in today's muddled corporate environment Corporate communication involves much more than just motivating employees and dispensing good PR. It represents a tool to be leveraged--and a process to be mastered. The P...

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